Feedback from workshop participants:

"Great use of time and well-tailored."

"Really good feeling that we'll work more efficiently with our agencies."

"Great presenters, organized, easy to understand and relate to. Very experienced and knowledgeable."

"What was most valuable about the workshop was the new ideas, processes and templates."

"Great ideas. I will recommend AgencyLink to other companies."

"Good discussion and helpful advice."

Workshops

AgencyLink delivers informative, entertaining and energetic seminars that engage clients in problem-solving discussions and team-building exercises. Workshops are tailored for each client. Participants include c-level executives, marketing teams, and procurement.

Setting Expectations -- created for marketers that oversee agency teams and want to get off to a good start with a new agency, or reinvigorate an existing agency relationship. This includes exploring an expectations roadmap, communications structure, identification of roles and responsibilities, scope of work, approval processes, status reports, measurement and accounting procedures.

Optimizing Agency Performance -- developed for clients to better leverage their current agencies by enhancing measurement systems, agency briefs, reality checks, performance frameworks, budgets, and checklists on meeting measurable goals.

Integrating Marketing Agencies -- boasts an overview of integrated agencies vs best of breed, tips to get your agencies to work together, how to remove silos, improve procedures and budget management.

Agency Performance Measurement -- tailors measurement systems to evaluate agency performance, distinguishes ROO vs ROI, industry standards, customized targets, tools and introduces benchmarks.

Be a Dream Client -- steps clients through processes they should use to become the "best client" for their existing agencies.  Strong agencies do their best work for clients with which they share an affinity and strong relationship.

Marketing Agencies and Procurement -- targeted to procurement managers and marketing leaders within an organization that need to better manage agency relationships together. The workshop differentiates commodity vs creative, contracts, AOR vs project status, integration and accountability.

How to Select An Agency -- designed to help marketers manage the agency selection process with best practices in processes, transparency, RFPs, agency visits, selection committees, scorecards, communications and contract negotiations.