Search Process

The following is an optimum process for a thorough Agency of Record (AOR) search, which can often take eight to 10 weeks to complete. We stress that each client situation is unique.

• Consultation - The first client meeting identifies the complexity of the search. AgencyLink customizes a search that considers business goals, scope of the work, budget, industry, geography, culture, products and services, past experiences with agencies, deadlines, client selection team, client's involvement and any other unique needs.
• Request for Capabilities (RFC) - AgencyLink shares its preliminary list of candidates (10 or less) and the client approves the six that will receive the RFC. AgencyLink acts as the conduit during the process leading up to submissions. The firm's consultants will provide adequate information and briefings to agencies. Scorecards establish a consistent comparison to reach consensus on the list of finalists.
• Request for Proposal (RFP) and Agency Visits - AgencyLink then advises the agencies if they are one of the three selected for the final RFP and agency visit. AgencyLink RFPs incorporate a strategic challenge to score the team's level of thinking, creativity, chemistry and relevant experience.
• Selection - Once the agency has been selected, AgencyLink advises on the negotiation process, particularly compensation, terms, and procedures. AgencyLink collaborates effectively with client procurement and finance teams.
• Expectations - AgencyLink’s summit gets you off to a good start. This workshop covers communications, responsibilities, scope of work, approval processes, status reports, measurement and accounting procedures.
• Performance – Our role does not end with the selection. We offer periodic reviews to ensure agency value and ROI.