AGENCYLINK JOINS GLOBAL NETWORK OF

MARKETING SEARCH AND PERFORMANCE CONSULTANTS

-- SCAN International Expands to Canada --

Toronto, ON, December 9, 2008… AgencyLink Inc., a consultancy that specializes in marketing and communications client-agency relationship management in Canada, has joined SCAN International to provide Canadian corporate marketers with global services and insight.

SCAN International has partners and associates in the United States, United Kingdom, the Netherlands, France, Spain, Portugal, Germany, Austria, Switzerland, and now Canada. SCAN International has consulted to leading global brands, including Bausch & Lomb, Cadbury, Ford, IBM, IKEA, Johnson & Johnson, L’Oreal, MillerCoors LLC, Pfizer, Unilever, and Volvo.

"AgencyLink better positions SCAN International to service our multi-national clients, especially those located in the U.S. that have North American responsibility,” said Joanne Davis, partner in SCAN International and founder of Joanne Davis Consulting Inc. in New York. “We selected AgencyLink because they share the same values and approach as SCAN to client-agency relationship consultation.  AgencyLink’s seasoned professionals have solid reputations and an impressive track record in consulting, agency searches, as well as the ability to enhance marketing ROI for clients.” 

Sheila Corriveau, AgencyLink co-founder and a former global network director responsible for interdependence of offices in 55 countries at one of Omnicom’s international marketing agencies, said Canadian firms that market their products and services in other countries will benefit from AgencyLink’s participation in SCAN.  “We now have a better grasp of agency resources internationally to help Canadian multinationals that rely on marketing agencies, particularly in Europe and the U.S.”

AgencyLink was formed in January 2008 to conduct marketing and communications agency searches, consult on existing agency relationships and deliver workshops to improve client-agency performance. AgencyLink works with clients that use one or a variety of external agencies for public relations, advertising, branding, digital marketing, promotions, direct marketing, government relations, investor relations, editorial, corporate social marketing, sponsorship, word-of-mouth, and marketing strategy.

SCAN International was formed in 2005 by three leading European consultancies, and Joanne Davis Consulting became a partner in 2006. Joanne Davis Consulting Inc. was formed in 2000 and specializes in optimizing client-agency relations, agency searches and compensation.