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CultureLink™
Chemistry is one of the most important elements in selecting the right agency.
CultureLink™ is a unique program developed by AgencyLink in collaboration with corporate psychologists and
management consultants. It is a proprietary tool of self-assessment that helps marketers and internal professionals
prioritize their needs, and the type of culture they seek in a marketing agency.
A thorough search should go beyond the capabilities of an agency. It should also ensure that agency and client
teams click. Do both organizations have similar values and work ethics? Is the prospective agency demonstrating
real passion for your organization?
CultureLink™ is a valuable assessment process to help deliver the right agency solution. |