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Code of Conduct

This code of conduct guides our daily actions as we navigate the complexity of client-to-agency relationships.

  1. Our reputation keeps us in business. Our business is based on trust and integrity. Without compromise. We'll walk from a revenue opportunity that jeopardizes this principle.
  2. No loose lips. We respect confidential information. We do not engage in industry gossip, compromise our clients nor the agency community. We respect privacy of information.
  3. Only clients pay for our services. AgencyLink's revenue stream is from our clients, which are corporations, associations, government and non-profit organizations. We do not hold equity in any agency shop.
  4. We don't provide agency services. Our business is search and performance consultation. We do not provide marketing services that conflict with the services we are seeking to find for our clients in the marketplace.
  5. We don't play favourites. Over the years, we have made many personal friends in the marketing industry. We endeavour to find the best marketing solution for our clients, be it a boutique agency, a network of freelancers, or a large multinational agency. Our true friends understand.
  6. We dislike churn. The best relationships are built over time. We've been a part of client-agency relationships that hit bumps in the road and with some work, smooth themselves. We'll try and counsel through those moments to build lasting win-win relationships.
  7. We won't be bought. We do not accept gifts from agencies that want to get in our good books. We apply normal business discretion as it relates to promotional items or entertainment.
  8. Quality of service. In all our dealings, we strive to be competent, objective, honest and candid, conscientious, courteous, diligent, rigorous and efficient.
  9. Time is precious. We don't believe in cattle calls. We work with our clients and the agency community to develop tailored searches that respect everyone's time.