Agency Integration

Integrated agency or best-of-breed specialists?

Before digital marketing, word-of-mouth, corporate social responsibility or out-of-home specialists, many client organizations had only one or two agency relationships. And even then it was hard for them to operate in unison.

Like the media revolution, marketers today operate in a multi-channel world. It's not uncommon for a savvy marketer or communicator to have a handful of specialist agencies.  One Canadian corporation engaged 14 separate agencies for a major launch.

Some client organizations choose large agencies with integrated offerings.  But are they the best-of-breed choice in each and every discipline? A recent study* claims that an integrated approach to communications can boost revenues four times more than a stand-alone program.

Turn the tables for agency perspective. 

Are you integrated internally?  An international survey** of agency executives said that only 25% of their clients are good at integration.  That leaves one in four clients with room to improve.

AgencyLink can help you with integration consulting to optimize your campaigns and elevate your brand.  We have developed systems and processes to get your agencies to work together. We can help you remove agency and internal silos, improve procedures and optimize your budget.

We can coach your staff to become better integrators, or even take on the role as your ongoing integration specialist.

* Juniper Research, 2007

** SCAN International with Joanne Davis Consulting Inc., 2007